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Previous work
THE PLACE, WITHOUT THE POSTCARD.
Brand identity and digital experience for Architectoran, a lifestyle house rooted in Santorini’s material quiet. Previous personal work by Raj Sacko. Not a Maison Sacko & Dia commission.
- Location
- Santorini, Greece
- Discipline
- Brand Identity · UI/UX · Digital Experience
- Direction
- Raj Sacko
- Design
- Raj Sacko
Santorini carries heavy visual debt. Most brands reach for the same blue domes, white walls and postcard framing. The work had to feel native without becoming a cliché, and hold quiet authority rather than travel-sector noise.
The visual language was cut back to geological fact: volcanic stone, Aegean light at dusk, silence in an empty courtyard. Type carries the identity. The digital experience follows the same spatial logic: slow, considered, nothing decorative.